FOR IMMEDIATE RELEASE
March 15, 2011

ENBRIDGE HAIR HOAX EXPOSED
Group responsible offers free haircuts at Enbridge HQ at noon

Earlier today, the world learned of oil transport giant Enbridge’s strategy for handling inevitable oil spills along its proposed pipeline through pristine British Columbian wilderness: mop it up with human hair.

The cockamamie “MyHairCares” hoax, dreamed up by former oil workers and involving outreach to over 1000 hair salons, was promoted in a slick Video News Release and involved a flurry of conflicting press releases. The original story ran in a number of major news outlets (archive will be posted shortly here), but was pulled with no retraction or explanation after a terse denial by Enbridge that seemed to miss the point entirely. (For a longer, better denial click here.)