This is real, in Glasgow no less. I post it here because it shares some affinities with the color use in the Etro video I posted the other day. One would expect Italians to make even a car wash pretty but an urban demolition in Scotland? Check out the "making of" video and other Bravia ads:

The Ballona Theory Project is a design theory project initiated and advanced by Terry Hargrave in collaboration with media artist Christina McPhee and a group of students in third year undergraduate architectural design studio at California Polytechnic in the winter quarter 2007.
model/mikaela spielman/ballona theory project/ hargrave+mcphee studio 2007: ballona theory project 2007