Finish feels too platinum elegiac pure http://www.publicartfund.org/robpruitt/project not trashy tin foil speed freak glitz of Factory

(my Tweet https://twitter.com/#!/slkaplan about an hour ago)

Thursday, March 31, 2011. 2:42 pm. I always preferred early Warhol - Soup Cans, Most Wanted, Elvis, Marilyn, Electric Chair, Exploding Plastic Inevitable, Nico and Edie and the Velvets and Ultra Violet, Gerard and Brigid Polk, Empire, Blow Job, Lonesome Cowboys, Superstars, Ondine, Billy Name, all night amphetamine 47th Street Factory Warhol - to later, more domesticated incarnations.

There was certainly a great Union Square, Max's Kansas City, Interview Magazine stretch through the 70s, even while the celebrity silkscreens were being turned out en masse. But Pruitt's version is just a bit too staid. It conforms, is a sign of the times. Union Square is now a yuppie paradise, not the wild, dope ridden enclave it was back in the 70s. Is this the Andy it now deserves, an Andy for 2011?

August 30, 2010. I've had the new issue of Artforum for a couple of days, but haven't thumbed through it yet. So thanks to greg.org for noticing this first.

The back cover of the magazine, since time immemorial, has been devoted to an advertisement for Bruno Bischofberger Gallery from Zurich, generally depicting a folky or bucolic scene from Switzerland in full four color bleed - and the current issue is no exception. Picking up on this art world axiom, conceptual prankster Rob Pruitt presents this as September 2010's penultimate page.

It seems Greg Allen "art directed" his presentation of RIP OFF THE BACK COVER TO MAKE THIS THE COVER by photographing it against a tabletop with a blue, green and lavender floral pattern that complements the colors of the ARTFORUM logo.