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Brand Name- Louvre

Louvre Abu DhabaiLouvre Abu Dhabai

This from the New York Times: The Louvre’s Art: Priceless. The Louvre’s Name: Expensive. by Alan Riding
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Oh That Market



Just when you thought it couldn’t get any bigger, it does. The art market and art fairs have gone into overdrive. The most interesting one to me is Art Basel Miami and all the other satellite art fairs that are presented in Miami at the same time. The two most prominent spin offs are SCOPE and NADA (new art dealers association). Here in New York there are three main art fairs in February, the Gramercy International, SCOPE and DIVA (digital international video art). As an artist, I’ve participated in several art fairs here and in Europe. They are fun in an odd way. The fun part is that there is minimal curating. Contemporary galleries are invited if their artist are of a certain style or the gallery is so prestigious that having it participate ensures that other galleries will pay their fees for their booths. After all, an art fair is a cash business. It’s also a sort of simulation (ala Jean Baudrillard) of the art world, a snap shot of the current market.


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